broadway on the bay
Draper Designs created a custom branding package for Broadway on the Bay, including a unique logo, color palette, and design patterns that reflect both Broadway and St. Petersburg. The cohesive branding ensures a consistent and recognizable identity across all platforms.
We also collaborated on designing the poster for "A Very Broadway Christmas," capturing the festive spirit while showcasing Broadway talent.
This design helped elevate the production’s marketing, creating excitement for the event and reinforcing the brand’s connection to Broadway and the local community.
Project Scope:
Brand Identity
Website Design & Development
SEO
Poster Design
Custom Graphics
A theater-driven brand, dedicated to bringing the magic of Broadway to St. Pete and enriching the local arts community.
We created a complete branding identity for Broadway on the Bay that captures their passion for theater, community engagement, and bringing the magic of Broadway to St. Pete.
Additionally, we collaborated on designing the promotional poster for "A Very Broadway Christmas," perfectly blending festive cheer with the allure of Broadway to generate excitement for the event.
Additionally, we developed a fully functional, responsive website for Broadway on the Bay, featuring an event countdown, a section to showcase the talented Broadway on the Bay cast members, and a dedicated auditions section.
These elements help engage the local community, highlight upcoming performances, and provide clear access to audition opportunities, enhancing the overall user experience.
Broadway on the Bay now has a brand identity that reflects their mission of bringing the magic of Broadway to St. Pete, while being dedicated to enriching the local theater community and inspiring a love for the performing arts.
